First post

So - running a family business in a foreign country: what two moments of epiphany started all this website design, marketing and translation thingy off?

1) Most of my customers spoke a different language to me and I wasn't reaching them (in either their language or their marketplace)
2) My websites were like brochures - and nothing more. Nobody came knocking...

OK, So I got the SEO and Translation idea early on. Those to me were both the marketing side of things.

The webdesign I was more forced into:
a) Because so much SEO is an on-site activity that your designer should be doing. But if they understand nothing about marketing, then they can't possibly help anyone sensibly with their website copy (the words). Oh! But then I saw "B".

b) Because I looked around at the competition and I saw these eye-candy sites that were entirely content-free. Ah! Cappiche! Techies not understanding marketing = website that won't sell. So I decided I had to offer websites designed to be FOUND just to restore the balance and give people a choice.

This blog is for me and people interested in what European small businesses are going to have to look like; to discuss their needs, obstacles, hopes, fears. Welcome to "YERP".