The choke point for European small businesses has arrived

· Costly over-reliance on physical economic and transportation networks. Only 15% of Europe’s transactions are completed on line;

· High wages. In response to high domestic costs, manufacturing and service activities are being outsourced to Asia because it is cheaper to perform these tasks there, putting pressure on competitiveness, costs and wages in domestic markets;

· Tight credit. The world is presently in a recession witnessing a permanent structural change to the way we’ll get credit. The cost of loans is going to become higher: property prices will level off or fall – certainly in the short term – and businesses will come under extreme pressure to remain profitable – all putting pressure on cost and competitiveness in physical markets and peoples’ wages;

· Europe is a market of Multiple languages. Yet most small and medium-sized enterprises are single-language and therefore totally dependent on their domestic markets. Most SMEs cannot afford to participate in a multi-language environment and are therefore constrained to their domestic market;


It forms a vicious circle binding SMEs to their local domestic markets. To break this we need to bust open the ability to trade in multiple languages and the technology to make this cost-effective! Leveraging Electronic Business in multiple languages is no longer an option.